Comments on: Mobile and the Music Industry http://mykwillis.wordpress.com/2008/03/28/mobile-and-the-music-industry/ a little bit about a lot Fri, 28 Aug 2009 01:12:16 +0000 http://wordpress.com/ hourly 1 By: Flickr my Myxer! Or. Don’t. « myk’s mix http://mykwillis.wordpress.com/2008/03/28/mobile-and-the-music-industry/#comment-20776 Flickr my Myxer! Or. Don’t. « myk’s mix Wed, 09 Jul 2008 13:57:13 +0000 http://mykwillis.wordpress.com/?p=55#comment-20776 [...] unlike the challenges faced by the music industry in the internet age, a topic about which I have previously written and that I spend a considerable amount of time thinking [...] [...] unlike the challenges faced by the music industry in the internet age, a topic about which I have previously written and that I spend a considerable amount of time thinking [...]

]]> By: mykwillis http://mykwillis.wordpress.com/2008/03/28/mobile-and-the-music-industry/#comment-20761 mykwillis Sun, 30 Mar 2008 21:56:55 +0000 http://mykwillis.wordpress.com/?p=55#comment-20761 Tobin - I share your expectation that there are big swaths of industry that need to "wake up" or risk being replaced. But, in many ways, "the system" itself isn't the thing in jeopardy. It's those particular parts of the system (established media companies, etc.) that don't embrace the new realities that are in danger of going way. Being an engineer by training, I like to use a network topology metaphor: just as the core internet protocols were designed to "route around" inefficiencies or defects in the network, so, too, does the internet <em>economy</em> route around inefficiencies in the value chain. If you don't add value, the economy will find a way around you like a river around a rock, and you die. And the reality is that value is delivering what people want in a way they want it. As you point out, the younger generations have much different expectations than those that came before. Myk Tobin – I share your expectation that there are big swaths of industry that need to “wake up” or risk being replaced. But, in many ways, “the system” itself isn’t the thing in jeopardy. It’s those particular parts of the system (established media companies, etc.) that don’t embrace the new realities that are in danger of going way.

Being an engineer by training, I like to use a network topology metaphor: just as the core internet protocols were designed to “route around” inefficiencies or defects in the network, so, too, does the internet economy route around inefficiencies in the value chain. If you don’t add value, the economy will find a way around you like a river around a rock, and you die. And the reality is that value is delivering what people want in a way they want it. As you point out, the younger generations have much different expectations than those that came before.

Myk

]]> By: tobinw http://mykwillis.wordpress.com/2008/03/28/mobile-and-the-music-industry/#comment-20760 tobinw Sun, 30 Mar 2008 21:29:19 +0000 http://mykwillis.wordpress.com/?p=55#comment-20760 Myk - After teaching a week at Michigan State to a group of young 20 somethings, it is ever so amazing how they have "just grown up" in the new digital world. Their expectations are instant gratification and how they want it, not how it is packaged for them. You hit on several great points. The millenial generation is ready for the experience you talk about. Now we just need "the system" to wake up. If it doesn't. It will be replaced by one that fits the buyers needs. Tobinw Myk -

After teaching a week at Michigan State to a group of young 20 somethings, it is ever so amazing how they have “just grown up” in the new digital world. Their expectations are instant gratification and how they want it, not how it is packaged for them. You hit on several great points. The millenial generation is ready for the experience you talk about. Now we just need “the system” to wake up. If it doesn’t. It will be replaced by one that fits the buyers needs.

Tobinw

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