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	<title>Comments on: What&#8217;s in a name?</title>
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	<description>a little bit about a lot</description>
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		<title>By: Scott</title>
		<link>http://mykwillis.wordpress.com/2007/07/07/whats-in-a-name/#comment-4508</link>
		<dc:creator>Scott</dc:creator>
		<pubDate>Tue, 11 Sep 2007 20:58:37 +0000</pubDate>
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		<description>Myk,

To begin, great work on Myxer. It&#039;s been a godsend to millions of Indie musicians and the visitors who enjoy their work.

Like you, and millions of others, I  truly believe that the cell phone will come to be known as the true computers for the masses. The Internet and cell phones have been on a collision course for years and every day more people are accessing the Internet via their cell phone browsers.

What ticks me off to no end, is the lopsided control that the wireless carriers exert over the mobile ecosystem. While I admit that they are the critical component, I don&#039;t believe that they should be able to run roughshod over content providers/publishers and end users with their outrageous rev shares that they charge for the privilege accessing infotainment. Time to take a stand for direct-to-consumer, &#039;off-deck&#039; access to infotainment content.

One way to ensure that virtually anyone on the planet with wireless access can get to your content, without having to go &#039;on-deck, without having to have English as their mother tongue, without having to remember and enter long, convoluted sub-domains, and not having to worry what model their cell phone is, is to use a numeric-domain to access your content.

Here&#039;s howit can work. Using any cell phone, open the browser and enter the numeric-domain dial-pad equivalent of the word &#039;Myxer&quot;. In this case enter 69937.com after the http://. Press &#039;send&#039;, &#039;go&#039;, &#039;call&#039; etc.and you are taken directly to the Myxer site where Users can do virtually everything they can as if they were sitting in front of their computers. Only in this case, it doesn&#039;t matter if they are in Beijing, Bangalore, Botswana, Belarus or Boston (gettin&#039; jiggy at the NEMO event or enjoying a cool frappacino at Starbucks), they can still enjoy their Myxer.

Simple. Easy. Ubiquitous.

I would enjoy chatting with you about this and to see if there are ways to work together to further the mobile ecosystem and to keep more of the revenues with the artists and less for the carriers. 

Kind regards,
Scott</description>
		<content:encoded><![CDATA[<p>Myk,</p>
<p>To begin, great work on Myxer. It&#8217;s been a godsend to millions of Indie musicians and the visitors who enjoy their work.</p>
<p>Like you, and millions of others, I  truly believe that the cell phone will come to be known as the true computers for the masses. The Internet and cell phones have been on a collision course for years and every day more people are accessing the Internet via their cell phone browsers.</p>
<p>What ticks me off to no end, is the lopsided control that the wireless carriers exert over the mobile ecosystem. While I admit that they are the critical component, I don&#8217;t believe that they should be able to run roughshod over content providers/publishers and end users with their outrageous rev shares that they charge for the privilege accessing infotainment. Time to take a stand for direct-to-consumer, &#8216;off-deck&#8217; access to infotainment content.</p>
<p>One way to ensure that virtually anyone on the planet with wireless access can get to your content, without having to go &#8216;on-deck, without having to have English as their mother tongue, without having to remember and enter long, convoluted sub-domains, and not having to worry what model their cell phone is, is to use a numeric-domain to access your content.</p>
<p>Here&#8217;s howit can work. Using any cell phone, open the browser and enter the numeric-domain dial-pad equivalent of the word &#8216;Myxer&#8221;. In this case enter 69937.com after the http://. Press &#8217;send&#8217;, &#8216;go&#8217;, &#8216;call&#8217; etc.and you are taken directly to the Myxer site where Users can do virtually everything they can as if they were sitting in front of their computers. Only in this case, it doesn&#8217;t matter if they are in Beijing, Bangalore, Botswana, Belarus or Boston (gettin&#8217; jiggy at the NEMO event or enjoying a cool frappacino at Starbucks), they can still enjoy their Myxer.</p>
<p>Simple. Easy. Ubiquitous.</p>
<p>I would enjoy chatting with you about this and to see if there are ways to work together to further the mobile ecosystem and to keep more of the revenues with the artists and less for the carriers. </p>
<p>Kind regards,<br />
Scott</p>
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